Effective Website Design to Grow Your Small Business
Your website may be the first impression a visitor receives of your small business, so a visually appealing, professional site creates a positive first impression of your company. Aside from aesthetics, a website should engage your customers and provide leads for your business. Small business website design that’s both attractive and effective is the goal, but that can come with a price tag that’s out of reach.
As a small business owner myself, my focus is on creating high quality websites that are affordably priced. I take great care to build my websites on a solid foundation that can expand with a business as it grows.
Website Design Features
- Built on a high quality framework for a solid website foundation.
- Runs on the widely used WordPress Content Management System (CMS).
- Keyword research to determine phrases used to search for your business.
- On-Page Search Engine Optimization (SEO) to drive traffic to your website.
- Performance measures to increase website speed.
- Mobile-friendly to provide an optimal viewing experience on all devices.
- Added security to help protect against hackers and malware.
Responsive Small Business Website Design Benefits Your SEO
We live in a mobile world and people use mobile devices to search for products and services online. If your website isn’t mobile friendly, you’re not reaching potential customers meaning your business is missing sales opportunities. A non-mobile website provides a poor user experience, so mobile users will quickly abandon this type of website in favor of one that provides a better user experience. Google has stated that if your website isn’t mobile-friendly, you should make it so.
Google recommends responsive web design to create a mobile-friendly website. Responsive web design provides an optimal viewing experience for users whether they are on a desktop, tablet, or mobile phone, because the display adapts or “responds” to the screen size. This means you don’t need a separate mobile version of your website.
Google includes mobile-friendliness as a ranking factor for mobile searches, so it’s critical to optimize for mobile. Make no mistake, a mobile-friendly website is a must for your small business. If you haven’t yet made the leap to mobile, contact Thomson Web Services today for a responsive, mobile-friendly website for your small business.
Website Design Powered by WordPress for Ease of Use
A Content Management System (CMS) makes it easy to update a website on your own. I use the WordPress CMS to build my websites powered by the Genesis framework. WordPress is a very popular CMS, used by over 60 million people and Genesis provides a solid, search engine optimized, mobile-friendly foundation.