Small Business Website Design
Your website may be the first impression a visitor receives of your small business, so a visually appealing and professional site creates a positive first impression of your company. Aside from aesthetics, your website should engage your customers and provide leads for your business.
Small business website design that’s polished, professional, and engaging is the goal, but that can come with a price tag that’s out of reach.
As a small business owner myself, my focus is on creating high quality websites that are affordably priced for small businesses. I take great care to build my websites on a solid foundation that can expand with a business as it grows.
Website Design Features
- Built on a high quality framework for a solid foundation.
- Runs on the widely used WordPress Content Management System (CMS).
- On-Page Search Engine Optimization (SEO) to drive traffic to your website.
- Performance measures to increase website speed.
- Mobile-friendly to provide an optimal viewing experience on all devices.
- Added security to help protect against hackers and malware.
- A website backup mechanism to make it easy to backup your site.
- Clear call-to-actions to engage visitors on your site.
Website Design That Displays Beautifully on All Devices
We live in a mobile world and people increasingly use mobile devices to search for products and services online. If your website isn’t mobile friendly, you’re not reaching potential customers.
A website that isn’t mobile-friendly is difficult to read on mobile phones. This provides a poor user experience, and mobile users will quickly abandon this type of website.
My websites use responsive web design to provide an optimal viewing experience on all devices. A responsive website adapts to the device being used and alters its display based on device screen size and orientation.
Responsive Website Design is Good for your Small Business SEO
Google includes mobile-friendliness as a ranking factor for mobile searches. This means a mobile-friendly website provides an Search Engine Optimization (SEO) boost.
Google recommends responsive web design as the preferred way to build a mobile-friendly website.
A responsive, mobile-friendly website is better for your users and better for search engines, which is better for your SEO.
WordPress is an Easy to Use CMS for Your Small Business
A Content Management System (CMS) makes it easy to update a website on your own. I use the WordPress CMS to build my websites powered by the Genesis framework. WordPress is a very popular CMS, used by over 60 million people. I use the Genesis framework for all new client work, because their themes are well-coded, search-engine-optimized, easily customized, and mobile-friendly.
Website Design Options
I offer three website design options depending on the number of features and degree of customization you desire.
Basic Theme Customization
If you’re just starting your small business, you may find that a Genesis theme with some minor customization provides a high-quality professional site within a modest budget. I can help you choose a theme, and I will customize it for your business’s unique brand. Basic theme customization includes adding a business logo, updating a theme’s color scheme to match a brand, and other minor tweaks.
Enhanced Theme Customization
You may find a theme you like, but not exactly what you’re looking for. In this case, I can use a Genesis theme as a starting point and customize it to adapt it to your business. This typically requires reworking a theme’s foundation to create the exact look and feel you want to achieve.
This option may include additional features you want for your business website such as a calendar, photo gallery, or slideshow.
Custom Web Design
If you want your website to have a completely custom look and feel, I can create a custom design built on WordPress using the Genesis Framework. Your custom website will uniquely fit your business brand.
Ongoing Website Support for Your Small Business
A website built on a CMS requires ongoing maintenance to keep it running smoothly and healthy. I work with most of my clients on an ongoing basis to provide website support and maintenance for their website.
My website maintenance plans are flexibly designed to provide just the right level of help and support you need.