Enhance Your Palate

Enhance Your Palate is a Louisina-based food blogger specializing in healthy vegetarian recipe creations.

Project Overview

The existing website had performance issues, and the clients wanted to improve the website’s performance metrics in preparation for the upcoming Google Core Web Vitals update in the Summer of 2021. The website’s navigation system needed to be restructured to make it easier to find recipes in a variety of ways, and a new design was needed to make the site more attractive and improve the user interface.

Performance Enhancements

Since performance improvement was a key project component, I performed a plugin audit to identify unnecessary and bloated plugins and replaced the bloated ones with well-coded, lightweight plugins. I added a secure, SEO-optimized framework and mobile responsive theme, and customized the theme for the look and feel my clients wanted. I also performed additional optimizations to improve website speed such as image optimization in WebP format, streamlined content on recipe pages, caching and more.

Project Features

  • Recipe index to make it easy to find recipes in a variety of ways such as by category, diet type, and ingredient type
  • Advanced filtering for recipe category pages
  • Improved recipe search
  • Recipe card customization
  • Popular recipe categories section
  • MailChimp interface to collect email addresses for recipe newsletters
  • Reorganized and streamlined navigation system
  • Newly designed MailChimp email templates for recipe newsletters
  • Recipe testimonials

Ongoing Website Maintenance

As webmaster for Enhance Your Palate, I am responsible for ongoing website management including new website enhancements and weekly website maintenance to keep the plugins and WordPress CMS up-to-date.

Enhance Your Palate website design project homepage
Absolutely amazing company to work with. Our website needed a new design, but also had lot of technical issues in the backend that were impacting overall technical SEO performance. Theresa first designed and launched the new website and then methodically worked with us to steadily resolve all the technical issues in backend. I truly appreciate the level of ownership that Theresa has for the work she does. She also work with all the interfaces (like hosting companies, plugin vendors, etc.) on our behalf. All in all, I am very happy with her support and would highly recommend for her to anybody needing web services. We still work with her and will continue to do so in the future.
Akhil and Rupali Agarwal, Food Blogger, Enhance Your Palate

WordPress Web Design

Web design focusing on well-designed, solidly built, and fast loading websites.

About

I'm a freelance web designer providing website design for small and growing businesses.

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Thomson Web Services serves clients all across the United states and locally in the Metro Atlanta area including:

  • Roswell
  • Canton
  • Alpharetta
  • Cumming
  • Woodstock
  • Marietta
  • Kennesaw
  • Johns Creek
  • Atlanta
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Get In Touch

Thomson Web Services
Canton, Georgia 30115

  • 770.744.4948
  • theresa@thomsonwebco.com