Enhance Your Palate is a Louisina-based food blogger specializing in healthy vegetarian recipe creations.
The existing website had performance issues, and the clients wanted to improve the website’s performance metrics in preparation for the upcoming Google Core Web Vitals update in the Summer of 2021. The website’s navigation system needed to be restructured to make it easier to find recipes in a variety of ways, and a new design was needed to make the site more attractive and improve the user interface.
Since performance improvement was a key project component, I performed a plugin audit to identify unnecessary and bloated plugins and replaced the bloated ones with well-coded, lightweight plugins. I added a secure, SEO-optimized framework and mobile responsive theme, and customized the theme for the look and feel my clients wanted. I also performed additional optimizations to improve website speed such as image optimization in WebP format, streamlined content on recipe pages, caching and more.
Ongoing Website Maintenance
As webmaster for Enhance Your Palate, I am responsible for ongoing website management including new website enhancements and weekly website maintenance to keep the plugins and WordPress CMS up-to-date.