The Shared Finance Center, located in Roswell, Georgia, provides outsourced accounting, bookkeeping and CFO support to small businesses.
The client’s original website was clunky and dated looking, and the content was very thin and needed to be completely reorganized and restructured. None of the web pages were optimized for on-page SEO, and a single page was used to describe all service offerings.
My first task was to perform keyword research to discover search phrases that would help their business get found online when people are looking for specific types of financial services. These keyword phrases would be needed to create service-specific pages.